E-commerce Stores in Sweden
Verified within the last 90 days. Public preview of verified Sweden storefronts — sign up free to search the full segment.
Sweden is Klarna's home market — 171 verified Swedish stores in our index, and the BNPL penetration rate at checkout is higher than any comparable market we track. Platform mix: WooCommerce at 75%, followed by Snipcart and PrestaShop. Swedish merchants lean toward visual-first DTC playbooks, and storefronts skew bilingual: 86% primarily in Swedish, with English-language versions near-standard for any brand serving the Nordic region beyond Sweden. Cross-border shipping is baseline across the Nordics (0% advertise it), and 4% run multi-currency. Verticals lead with general retail (0%) and other verticals.
0% ship internationally · 4% multi-currency checkouts · 68% publish a business email
CMS breakdown
Which e-commerce engines Sweden stores run on.
- WooCommerce 75% 129
- Snipcart 10% 17
- PrestaShop 6% 10
- Other 9% 15
Language breakdown
Primary storefront language across Sweden stores.
- Swedish 86% 147
- English 12% 20
Sample stores in Sweden
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Frequently asked questions about e-commerce in Sweden
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