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E-commerce Stores in Sweden

Country · ISO SE Region · Europe

Verified within the last 90 days. Public preview of verified Sweden storefronts — sign up free to search the full segment.

Sweden is Klarna's home market — 2,554 verified Swedish stores in our index, and the BNPL penetration rate at checkout is higher than any comparable market we track. Platform mix: WooCommerce at 62%, followed by Shopify and Magento. Swedish merchants lean toward visual-first DTC playbooks, and storefronts skew bilingual: 87% primarily in Swedish, with English-language versions near-standard for any brand serving the Nordic region beyond Sweden. Cross-border shipping is baseline across the Nordics (0% advertise it), and 16% run multi-currency. Verticals lead with Fashion (0%) and Health & Beauty.

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0% ship internationally · 16% multi-currency checkouts · 64% publish a business email

CMS breakdown

Which e-commerce engines Sweden stores run on.

Vertical breakdown

The verticals Sweden stores concentrate in.

Language breakdown

Primary storefront language across Sweden stores.

  • Swedish 87% 2,212
  • English 10% 266

Sample stores in Sweden

Public preview of this segment
16 shown on this page · 2,554 total in segment

Showing more Sweden stores from this public segment preview.

Store Country Platform Technologies Signals Contacts
add9shop.se Sweden WooCommerce WooCommerce WordPress +4 5 signals Email Socials Form touche.se Sweden WooCommerce WooCommerce WordPress 3 signals Email plantagen.se Sweden — Google Analytics 2 signals Email Socials Gösta Westerberg Möbel gwm.se Sweden Shopify Shopify Cloudflare 3 signals Socials Nya Stigs Cykel & Fritid stigscykel.se Sweden WooCommerce WooCommerce Google Analytics +6 4 signals Email Phone Socials Form Filpro filpro.se Sweden WooCommerce WooCommerce Google Analytics +6 2 signals Email SMB Städgross smb.se Sweden WooCommerce WooCommerce Mailchimp +4 5 signals Email Phone Socials Form NewHome.se newhome.se Sweden OpenCart Google Analytics OpenCart +5 — Email illumsbolighus.se Sweden Salesforce Commerce Cloud Google Analytics Salesforce Commerce Cloud +2 4 signals Socials Form bygg24.se Sweden WooCommerce WooCommerce Google Analytics +3 — Socials Nordisk Rörmärkning AB rormarkning.se Sweden WooCommerce WooCommerce Mailchimp +9 — Email Phone Musikbörsen musikborsen.se Sweden WooCommerce WooCommerce Mailchimp +2 2 signals Email Socials Norrtälje Färgbod fargbod.se Sweden WooCommerce WooCommerce WordPress +3 3 signals Email Swedish Truck Models truckmodels.se Sweden WooCommerce WooCommerce WordPress +2 2 signals Email Phone Socials jevelia.se Sweden WooCommerce WooCommerce Google Analytics +5 5 signals — fiskekompaniet.se Sweden Magento Magento Mailchimp +9 5 signals Email Phone Socials Form

Explore related segments

Platforms in Sweden

WooCommerce 1,592 Shopify 698 Magento 81 PrestaShop 34 Snipcart 15

Top technologies in Sweden

WordPress 1,626 WooCommerce 1,598 Google Analytics 1,532 Cloudflare 924 Shopify 701

Related markets

All Europe stores Browse all countries Browse by vertical Veltima vs Store Leads

Frequently asked questions about e-commerce in Sweden

How many Swedish e-commerce stores are in Veltima?
2,554 Swedish stores have been crawled and verified active within the last 90 days.
What platforms dominate Swedish e-commerce?
WooCommerce leads at 62%, with Shopify and Magento carrying secondary share.
Do Swedish stores use Klarna at checkout?
Klarna is Swedish in origin and has unusually high checkout penetration on Swedish stores — significantly higher than in any non-Nordic market.
Do Swedish stores serve the broader Nordic region?
0% advertise international shipping, commonly across Sweden, Norway, Denmark, and Finland. 16% run multi-currency checkouts.
How do I filter Swedish stores by vertical?
Sign up free and filter the 2,554 Swedish stores by CMS, niche, technology, and contact availability.

Find e-commerce leads in Sweden

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