Europe E-commerce Stores

122,180 verified europe e-commerce stores across 33 countries.

European e-commerce is platform-fragmented by design — no single CMS dominates the way Shopify does in North America. Germany leads with 13% of the 122,180 stores in our European index, but Shopware, PrestaShop, WooCommerce, and regional platforms like Shoptet and Tilda hold meaningful share country-by-country. Cross-border shipping is the baseline expectation here, and local payment rails (Klarna, SEPA, iDeal, Bancontact) force a checkout stack that diverges sharply from US DTC norms. VAT handling, GDPR-compliant analytics, and hreflang coverage all show up more consistently in this region than anywhere else, which is why European brands typically arrive later in the research funnel but with tighter qualification signals.

Countries in Europe

Germany 15,959 stores Italy 13,319 stores Netherlands 12,316 stores Spain 10,829 stores United Kingdom 10,220 stores France 9,910 stores Poland 5,298 stores Czech Republic 4,803 stores Russia 4,064 stores Greece 3,181 stores Romania 2,666 stores Hungary 2,366 stores Austria 2,275 stores Belgium 2,239 stores Switzerland 2,193 stores Denmark 2,135 stores Sweden 2,026 stores Slovakia 1,897 stores Portugal 1,767 stores Bulgaria 1,665 stores Finland 1,632 stores Ireland 1,380 stores Norway 1,259 stores Serbia 1,239 stores Slovenia 1,142 stores Ukraine 1,051 stores Croatia 1,041 stores Lithuania 980 stores Estonia 691 stores Latvia 353 stores Bosnia and Herzegovina 140 stores Iceland 74 stores North Macedonia 70 stores

Frequently asked questions about Europe e-commerce

How many e-commerce stores are in Europe?

122,180 verified stores across 33 Europe countries with ≥50 stores each.

Which country has the most stores in Europe?

Germany leads with 15,959 stores (13% of the region).

Which platform dominates Europe e-commerce?

WooCommerce is the most common platform, installed on 85,660 stores (70% of the region).

Find e-commerce leads across Europe

Filter 122,180 europe stores by country, platform, vertical, and contact availability.

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