E-commerce Stores in Italy
Verified within the last 90 days. Public preview of verified Italy storefronts — sign up free to search the full segment.
Italy is fashion's historical gravity well, and it shows in the 15,006 verified Italian stores in our index: Home & Garden leads vertical distribution at 0% — the highest concentration of any market we track. Platform mix skews more legacy than in Northern Europe: WooCommerce at 81%, but Magento and PrestaShop hold meaningfully stronger share here than in Germany or the UK. Storefronts are overwhelmingly Italian-first (92% primarily in Italian), with English added for export-facing brands. Cross-border shipping within the EU is standard (0% advertise it), and 11% run multi-currency checkouts. The stack mix reflects the fashion bias: WordPress, WooCommerce, and Google Analytics lead detection.
0% ship internationally · 11% multi-currency checkouts · 72% publish a business email
CMS breakdown
Which e-commerce engines Italy stores run on.
- WooCommerce 81% 12,118
- Shopify 11% 1,605
- PrestaShop 4% 617
- Other 4% 666
Vertical breakdown
The verticals Italy stores concentrate in.
- Home & Garden 0% 53
- Food & Beverage 0% 28
- Fashion 0% 25
- Other 99% 14,900
Language breakdown
Primary storefront language across Italy stores.
- Italian 92% 13,788
- English 5% 710
Sample stores in Italy
Public preview of this segment
48 shown on this page · 15,006 total in segment
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Frequently asked questions about e-commerce in Italy
How many Italian e-commerce stores are in Veltima?
15,006 Italian stores have been crawled and verified active within the last 90 days.
Which vertical dominates Italian e-commerce?
Home & Garden at 0% — Italy has the highest fashion concentration of any market in our index.
What platforms do Italian stores use most?
WooCommerce at 81%, but Magento and PrestaShop carry noticeably more share here than in most other European markets.
Do Italian stores operate in English?
92% of storefronts are primarily in Italian; export-facing fashion brands typically add an English version.
How do I find Italian fashion stores by platform?
Sign up free and filter the 15,006 Italian stores by CMS, vertical, and technology — or browse the fashion segment for all markets.
Find e-commerce leads in Italy
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