E-commerce Stores in Italy
Verified within the last 90 days. Public preview of verified Italy storefronts — sign up free to search the full segment.
Italy is fashion's historical gravity well, and it shows in the 3,792 verified Italian stores in our index: Food & Beverage leads vertical distribution at 0% — the highest concentration of any market we track. Platform mix skews more legacy than in Northern Europe: WooCommerce at 80%, but Magento and PrestaShop hold meaningfully stronger share here than in Germany or the UK. Storefronts are overwhelmingly Italian-first (92% primarily in Italian), with English added for export-facing brands. Cross-border shipping within the EU is standard (0% advertise it), and 2% run multi-currency checkouts. The stack mix reflects the fashion bias: WordPress, WooCommerce, and Google Analytics lead detection.
0% ship internationally · 2% multi-currency checkouts · 72% publish a business email
CMS breakdown
Which e-commerce engines Italy stores run on.
- WooCommerce 80% 3,031
- PrestaShop 11% 422
- Snipcart 4% 155
- Other 5% 184
Vertical breakdown
The verticals Italy stores concentrate in.
- Food & Beverage 0% 6
- Home & Garden 0% 6
- Health & Beauty 0% 5
- Other 100% 3,775
Language breakdown
Primary storefront language across Italy stores.
- Italian 92% 3,492
- English 6% 241
Sample stores in Italy
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Frequently asked questions about e-commerce in Italy
How many Italian e-commerce stores are in Veltima?
Which vertical dominates Italian e-commerce?
What platforms do Italian stores use most?
Do Italian stores operate in English?
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