E-commerce Stores in Italy

Country · ISO IT Region · Europe

Verified within the last 90 days. Public preview of verified Italy storefronts — sign up free to search the full segment.

Italy is fashion's historical gravity well, and it shows in the 3,795 verified Italian stores in our index: Food & Beverage leads vertical distribution at 0% — the highest concentration of any market we track. Platform mix skews more legacy than in Northern Europe: WooCommerce at 80%, but Magento and PrestaShop hold meaningfully stronger share here than in Germany or the UK. Storefronts are overwhelmingly Italian-first (92% primarily in Italian), with English added for export-facing brands. Cross-border shipping within the EU is standard (0% advertise it), and 2% run multi-currency checkouts. The stack mix reflects the fashion bias: WordPress, WooCommerce, and Google Analytics lead detection.

0% ship internationally · 2% multi-currency checkouts · 72% publish a business email

CMS breakdown

Which e-commerce engines Italy stores run on.

Vertical breakdown

The verticals Italy stores concentrate in.

Language breakdown

Primary storefront language across Italy stores.

  • Italian 92% 3,495
  • English 6% 241

Sample stores in Italy

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3 shown on this page · 3,795 total in segment

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Frequently asked questions about e-commerce in Italy

How many Italian e-commerce stores are in Veltima?
3,795 Italian stores have been crawled and verified active within the last 90 days.
Which vertical dominates Italian e-commerce?
Food & Beverage at 0% — Italy has the highest fashion concentration of any market in our index.
What platforms do Italian stores use most?
WooCommerce at 80%, but Magento and PrestaShop carry noticeably more share here than in most other European markets.
Do Italian stores operate in English?
92% of storefronts are primarily in Italian; export-facing fashion brands typically add an English version.
How do I find Italian fashion stores by platform?
Sign up free and filter the 3,795 Italian stores by CMS, vertical, and technology — or browse the fashion segment for all markets.

Find e-commerce leads in Italy

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