E-commerce Stores in Italy
Verified within the last 90 days. Public preview of verified Italy storefronts — sign up free to search the full segment.
Italy is fashion's historical gravity well, and it shows in the 11,023 verified Italian stores in our index: Home & Garden leads vertical distribution at 0% — the highest concentration of any market we track. Platform mix skews more legacy than in Northern Europe: WooCommerce at 88%, but Magento and PrestaShop hold meaningfully stronger share here than in Germany or the UK. Storefronts are overwhelmingly Italian-first (91% primarily in Italian), with English added for export-facing brands. Cross-border shipping within the EU is standard (0% advertise it), and 2% run multi-currency checkouts. The stack mix reflects the fashion bias: WordPress, WooCommerce, and Google Analytics lead detection.
0% ship internationally · 2% multi-currency checkouts · 76% publish a business email
CMS breakdown
Which e-commerce engines Italy stores run on.
- WooCommerce 88% 9,672
- Snipcart 5% 502
- PrestaShop 4% 421
- Other 4% 428
Vertical breakdown
The verticals Italy stores concentrate in.
- Home & Garden 0% 24
- Food & Beverage 0% 12
- Health & Beauty 0% 8
- Other 100% 10,979
Language breakdown
Primary storefront language across Italy stores.
- Italian 91% 10,034
- English 5% 503
Sample stores in Italy
Public preview of this segment
48 shown on this page · 11,023 total in segment
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Frequently asked questions about e-commerce in Italy
How many Italian e-commerce stores are in Veltima?
11,023 Italian stores have been crawled and verified active within the last 90 days.
Which vertical dominates Italian e-commerce?
Home & Garden at 0% — Italy has the highest fashion concentration of any market in our index.
What platforms do Italian stores use most?
WooCommerce at 88%, but Magento and PrestaShop carry noticeably more share here than in most other European markets.
Do Italian stores operate in English?
91% of storefronts are primarily in Italian; export-facing fashion brands typically add an English version.
How do I find Italian fashion stores by platform?
Sign up free and filter the 11,023 Italian stores by CMS, vertical, and technology — or browse the fashion segment for all markets.
Find e-commerce leads in Italy
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