E-commerce Stores in Italy
Verified within the last 90 days. Public preview of verified Italy storefronts — sign up free to search the full segment.
Italy is fashion's historical gravity well, and it shows in the 17,800 verified Italian stores in our index: Home & Garden leads vertical distribution at 0% — the highest concentration of any market we track. Platform mix skews more legacy than in Northern Europe: WooCommerce at 86%, but Magento and PrestaShop hold meaningfully stronger share here than in Germany or the UK. Storefronts are overwhelmingly Italian-first (92% primarily in Italian), with English added for export-facing brands. Cross-border shipping within the EU is standard (0% advertise it), and 1% run multi-currency checkouts. The stack mix reflects the fashion bias: WordPress, WooCommerce, and Google Analytics lead detection.
0% ship internationally · 1% multi-currency checkouts · 71% publish a business email
CMS breakdown
Which e-commerce engines Italy stores run on.
- WooCommerce 86% 15,378
- Snipcart 7% 1,309
- PrestaShop 3% 604
- Other 3% 509
Vertical breakdown
The verticals Italy stores concentrate in.
- Home & Garden 0% 44
- Food & Beverage 0% 17
- Health & Beauty 0% 10
- Other 100% 17,729
Language breakdown
Primary storefront language across Italy stores.
- Italian 92% 16,406
- English 5% 809
Sample stores in Italy
Public preview of this segment
48 shown on this page · 17,800 total in segment
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Frequently asked questions about e-commerce in Italy
How many Italian e-commerce stores are in Veltima?
17,800 Italian stores have been crawled and verified active within the last 90 days.
Which vertical dominates Italian e-commerce?
Home & Garden at 0% — Italy has the highest fashion concentration of any market in our index.
What platforms do Italian stores use most?
WooCommerce at 86%, but Magento and PrestaShop carry noticeably more share here than in most other European markets.
Do Italian stores operate in English?
92% of storefronts are primarily in Italian; export-facing fashion brands typically add an English version.
How do I find Italian fashion stores by platform?
Sign up free and filter the 17,800 Italian stores by CMS, vertical, and technology — or browse the fashion segment for all markets.
Find e-commerce leads in Italy
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