Sports & Fitness E-commerce Stores
Verified within the last 90 days. Public preview of the sports & fitness segment — sign up free to search the full set.
Sports & fitness is where DTC meets community and influencer marketing. Of the 175 verified sports & fitness stores in our index, WooCommerce leads at 64%, with Shopify at 13%. Avg stack depth runs 5.6 apps per store — lighter than fashion, but with heavier weight on video-first UGC tools and Instagram-feed integrations. Affiliate and influencer-marketing apps (GRIN, Refersion, UpPromote) appear frequently here. Geographic footprint: United States at 21%, Germany, and United Kingdom — heavy concentration in markets with mature DTC activewear segments. Activewear, supplements, and equipment each carry distinct sub-patterns within this vertical.
Top countries
Where sports & fitness stores cluster.
- United States 21% 37
- Germany 11% 19
- United Kingdom 6% 11
- Other 62% 108
Platform breakdown
Which e-commerce engines sports & fitness stores run on.
- WooCommerce 64% 112
- Shopify 13% 22
- Snipcart 6% 11
- Other 17% 30
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Frequently asked questions about sports & fitness e-commerce stores
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