Sports & Fitness E-commerce Stores
Verified within the last 90 days. Public preview of the sports & fitness segment — sign up free to search the full set.
Sports & fitness is where DTC meets community and influencer marketing. Of the 62 verified sports & fitness stores in our index, WooCommerce leads at 71%, with OpenCart at 11%. Avg stack depth runs 5.2 apps per store — lighter than fashion, but with heavier weight on video-first UGC tools and Instagram-feed integrations. Affiliate and influencer-marketing apps (GRIN, Refersion, UpPromote) appear frequently here. Geographic footprint: Germany at 11%, United Kingdom, and Italy — heavy concentration in markets with mature DTC activewear segments. Activewear, supplements, and equipment each carry distinct sub-patterns within this vertical.
Top countries
Where sports & fitness stores cluster.
- Germany 11% 7
- United Kingdom 6% 4
- Italy 5% 3
- Other 77% 48
Platform breakdown
Which e-commerce engines sports & fitness stores run on.
- WooCommerce 71% 44
- OpenCart 11% 7
- PrestaShop 10% 6
- Other 8% 5
Sample sports & fitness stores
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Frequently asked questions about sports & fitness e-commerce stores
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