Sports & Fitness E-commerce Stores
Verified within the last 90 days. Public preview of the sports & fitness segment — sign up free to search the full set.
Sports & fitness is where DTC meets community and influencer marketing. Of the 645 verified sports & fitness stores in our index, Shopify leads at 61%, with WooCommerce at 27%. Avg stack depth runs 6 apps per store — lighter than fashion, but with heavier weight on video-first UGC tools and Instagram-feed integrations. Affiliate and influencer-marketing apps (GRIN, Refersion, UpPromote) appear frequently here. Geographic footprint: United States at 12%, Canada, and Germany — heavy concentration in markets with mature DTC activewear segments. Activewear, supplements, and equipment each carry distinct sub-patterns within this vertical.
Top countries
Where sports & fitness stores cluster.
- United States 12% 75
- Canada 5% 30
- Germany 3% 22
- Other 80% 518
Platform breakdown
Which e-commerce engines sports & fitness stores run on.
- Shopify 61% 396
- WooCommerce 27% 171
- OpenCart 2% 11
- Other 10% 67
Sample sports & fitness stores
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Frequently asked questions about sports & fitness e-commerce stores
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