Sports & Fitness E-commerce Stores
Verified within the last 90 days. Public preview of the sports & fitness segment — sign up free to search the full set.
Sports & fitness is where DTC meets community and influencer marketing. Of the 945 verified sports & fitness stores in our index, Shopify leads at 67%, with WooCommerce at 22%. Avg stack depth runs 5.9 apps per store — lighter than fashion, but with heavier weight on video-first UGC tools and Instagram-feed integrations. Affiliate and influencer-marketing apps (GRIN, Refersion, UpPromote) appear frequently here. Geographic footprint: United States at 10%, United Kingdom, and Canada — heavy concentration in markets with mature DTC activewear segments. Activewear, supplements, and equipment each carry distinct sub-patterns within this vertical.
Top countries
Where sports & fitness stores cluster.
- United States 10% 93
- United Kingdom 5% 47
- Canada 5% 43
- Other 81% 762
Platform breakdown
Which e-commerce engines sports & fitness stores run on.
- Shopify 67% 635
- WooCommerce 22% 212
- Other 9% 84
Sample sports & fitness stores
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Frequently asked questions about sports & fitness e-commerce stores
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Which countries lead sports & fitness e-commerce?
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