Stores Using Meta Pixel
Verified e-commerce stores using Meta Pixel, with platform mix, related tools, and sample store data. Verified within the last 90 days.
Meta Pixel is the near-universal ads attribution layer for any store running Facebook or Instagram ads — 31,713 stores in our index have it installed, dominant across all major platforms. 48% are on WooCommerce. Its presence signals active paid social spend; its absence (alongside a running store) usually signals either a privacy-first brand or a channel mix skewed toward email, SEO, or influencer. Stores that have reduced their paid social spend often keep the pixel installed but pair it with TikTok Pixel or Google Analytics for server-side tracking as iOS tracking limits eroded the pixel's accuracy.
Verified stores
31,713
Live in the last 90 days
Top platform
WooCommerce
48% of Meta Pixel stores
Top country
Argentina
4,308 stores
Top alternative
TikTok Pixel
5,253 stores
Platform breakdown
Which e-commerce engines Meta Pixel stores run on.
- WooCommerce 48% 15,326
- Nuvemshop 30% 9,448
- Square online 4% 1,205
- Other 18% 5,734
Alternatives to Meta Pixel
Tools in the same category that e-commerce stores use instead of Meta Pixel.
Sample stores using Meta Pixel
Verified within the last 90 days
48 shown · 31,713 total
Showing more stores using Meta Pixel from this public segment preview.
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Platform
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Commonly used with
Frequently asked questions about Meta Pixel
How many stores have Meta Pixel installed?
31,713 verified e-commerce stores have Meta Pixel detected. It's close to universal among stores running paid Meta ads.
Does Meta Pixel still work after iOS 14.5?
Yes, but with meaningful attribution gaps. Most stores pair it with Conversions API or server-side tracking to recover lost events.
What are alternatives to Meta Pixel?
Other attribution and tracking tools in the index include TikTok Pixel (5,253 stores), Google Analytics (117,224), and Pinterest Tag (944).
Can I filter stores that run Meta Pixel by country?
Yes — a free Veltima account lets you filter this segment by country, platform, and other technology signals.
Does every Shopify store have Meta Pixel?
Not every one — absence correlates strongly with stores that don't run paid social ads.
Filter all Meta Pixel stores by country, platform, and buying signals
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