Analytics Tools for E-commerce

40 tools used by 256,567 verified stores. Compare adoption, platform fit, and alternatives.

Analytics is the one category nearly every live e-commerce store has installed in some form — usually Google Analytics, often paired with Meta Pixel, and increasingly TikTok or Pinterest pixels as paid channel mix broadens. The signal is less about whether a store has analytics and more about which combination they've committed to.

Veltima tracks 40 analytics and tracking tools across 256,567 verified stores. Google Analytics is the near-universal baseline at 141,558 installs. What matters for prospecting is the tail: stores running privacy-first analytics like Plausible or Fathom, or heavier product-analytics stacks (Mixpanel, Heap), which signal different maturity levels and channel mixes.

The grid below shows every analytics tool in the category. Click any entry to see stores running it, their platform mix, and competing alternatives.

Tools tracked

In the Analytics category

Verified stores

256,567

Running at least one Analytics tool

Top platform

WooCommerce

Most common host engine

Most used tool

Google Analytics

141,558 stores

All Analytics tools

Google Analytics

141,558 stores Analytics

Meta Pixel

42,017 stores Analytics

Jetpack

15,963 stores Analytics

Google Ads

9,579 stores Analytics

Microsoft Clarity

7,838 stores Analytics

TikTok Pixel

6,718 stores Analytics

Microsoft Clarity

6,479 stores Analytics

MonsterInsights

5,440 stores Analytics

Hotjar

5,138 stores Analytics

Yandex Metrica

3,194 stores Analytics

Matomo

2,816 stores Analytics

Pinterest Tag

1,854 stores Analytics

LinkedIn Insight Tag

1,536 stores Analytics

Other e-commerce tool categories

Email Marketing Reviews Back in Stock Payments Shipping Popup Loyalty

Frequently asked questions about Analytics tools

Do all e-commerce stores use Google Analytics?

Close to — 141,558 stores in our index run it. Absence usually indicates either a privacy-first stack or an inactive site.

Why would a store use Plausible or Fathom over Google Analytics?

Privacy compliance (cookie-less analytics), GDPR simplicity, faster dashboards, and ideological preference. Adoption is concentrated in EU and indie-brand cohorts.

How do Meta Pixel and TikTok Pixel differ as signals?

Meta Pixel is near-universal for stores running any paid social. TikTok Pixel is more selective — usually present only on stores actively spending on TikTok Ads.

Filter all Analytics stores by platform, country, and signals

Start free Compare plans