Stores Using Google Analytics
Verified e-commerce stores using Google Analytics, with platform mix, related tools, and sample store data. Verified within the last 90 days.
Google Analytics is effectively the baseline for e-commerce measurement — 120,461 stores in our index have it detected, across essentially every platform Veltima tracks. 66% are on WooCommerce, but the distribution here is meaningless as a cohort signal: GA is universal. What matters is that this list is mostly a deduplication baseline — if a store doesn't have GA detected, that usually signals something else (migration in progress, privacy-first stack, or an abandoned site). Stores replacing GA with alternatives typically move to Plausible for simpler privacy compliance or Mixpanel for heavier product analytics.
Verified stores
120,461
Live in the last 90 days
Top platform
WooCommerce
66% of Google Analytics stores
Top country
United States
16,263 stores
Top alternative
Plausible
197 stores
Platform breakdown
Which e-commerce engines Google Analytics stores run on.
- WooCommerce 66% 79,616
- Nuvemshop 6% 7,657
- Shopify 4% 4,540
- Other 24% 28,648
Alternatives to Google Analytics
Tools in the same category that e-commerce stores use instead of Google Analytics.
Sample stores using Google Analytics
Verified within the last 90 days
48 shown · 120,461 total
Showing more stores using Google Analytics from this public segment preview.
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Frequently asked questions about Google Analytics
How many stores use Google Analytics?
120,461 e-commerce stores have Google Analytics (GA4 or Universal) detected. It's close to universal across the index.
Is GA3 / Universal Analytics still in use?
Universal Analytics stopped processing data in July 2023. Detection of "Google Analytics" in our index includes GA4 installs and lingering UA snippets on unmaintained sites.
What are alternatives to Google Analytics?
Privacy-first and product-analytics alternatives include Plausible (197 stores), Mixpanel (117), and Fathom Analytics (140).
Why would a store not use Google Analytics?
Usually privacy compliance (EU stores under stricter consent regimes), tracking-stack consolidation (Segment, Mixpanel), or the site being inactive.
Is GA4 mandatory for e-commerce?
No, but it's the default free option. Most tracking tools assume GA4 as the measurement baseline.
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