Asia-Pacific E-commerce Stores

APAC e-commerce is the most locale-defined of all regions — storefronts in Japan, Korea, Taiwan, and China frequently run primarily in the local language with limited English coverage, and the platform mix varies drastically across subregions. Shopify is dominant in Australia, New Zealand, and Singapore (Japan leads with 32% of the 3,882 APAC stores in our index), but Japanese merchants often run Shopify Japan or BASE, Korean stores commonly use Cafe24 or Shoplazza, and cross-region platform comparisons break down the moment you leave the English-speaking cluster. Cross-border shipping is a harder sell here than in Europe; most APAC stores target their domestic market first, with regional expansion handled as a separate localised rollout.