E-commerce Stores in Japan
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Japan is the most locale-contained e-commerce market in our index — 87% of the 2,086 verified Japanese stores operate primarily in Japanese, with limited English localisation even on export-capable brands. Platform mix: WooCommerce at 38%, but BASE and Shopify Japan (the localised Shopify variant) carry meaningfully more share here than anywhere else. Japanese DTC stacks lean toward LINE integrations for customer messaging rather than SMS or email, and payment preferences skew heavily toward konbini (convenience-store) pay-in-store and domestic card rails over PayPal or Stripe. Cross-border shipping is unusually rare (1%) — most Japanese stores target the domestic market first. 18% run multi-currency.
1% ship internationally · 18% multi-currency checkouts · 28% publish a business email
CMS breakdown
Which e-commerce engines Japan stores run on.
- WooCommerce 38% 789
- Shopify 33% 685
- Makeshop 9% 195
- Other 20% 417
Vertical breakdown
The verticals Japan stores concentrate in.
- Food & Beverage 0% 5
- Fashion 0% 4
- Music 0% 2
- Other 99% 2,075
Language breakdown
Primary storefront language across Japan stores.
- Japanese 87% 1,815
- English 5% 112
Sample stores in Japan
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Frequently asked questions about e-commerce in Japan
How many Japanese e-commerce stores are in Veltima?
What platforms do Japanese stores use most?
Are Japanese storefronts in Japanese only?
Do Japanese stores accept konbini payments?
Do Japanese stores export?
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