E-commerce Stores in Sweden
Verified within the last 90 days. Public preview of verified Sweden storefronts — sign up free to search the full segment.
Sweden is Klarna's home market — 2,040 verified Swedish stores in our index, and the BNPL penetration rate at checkout is higher than any comparable market we track. Platform mix: WooCommerce at 68%, followed by Shopify and Magento. Swedish merchants lean toward visual-first DTC playbooks, and storefronts skew bilingual: 87% primarily in Swedish, with English-language versions near-standard for any brand serving the Nordic region beyond Sweden. Cross-border shipping is baseline across the Nordics (1% advertise it), and 15% run multi-currency. Verticals lead with Health & Beauty (0%) and Jewelry.
1% ship internationally · 15% multi-currency checkouts · 66% publish a business email
CMS breakdown
Which e-commerce engines Sweden stores run on.
- WooCommerce 68% 1,394
- Shopify 22% 447
- Magento 3% 60
- Other 7% 139
Vertical breakdown
The verticals Sweden stores concentrate in.
- Health & Beauty 0% 7
- Jewelry 0% 5
- Fashion 0% 3
- Other 99% 2,025
Language breakdown
Primary storefront language across Sweden stores.
- Swedish 87% 1,776
- English 10% 203
Sample stores in Sweden
Public preview of this segment
48 shown on this page · 2,040 total in segment
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Frequently asked questions about e-commerce in Sweden
How many Swedish e-commerce stores are in Veltima?
2,040 Swedish stores have been crawled and verified active within the last 90 days.
What platforms dominate Swedish e-commerce?
WooCommerce leads at 68%, with Shopify and Magento carrying secondary share.
Do Swedish stores use Klarna at checkout?
Klarna is Swedish in origin and has unusually high checkout penetration on Swedish stores — significantly higher than in any non-Nordic market.
Do Swedish stores serve the broader Nordic region?
1% advertise international shipping, commonly across Sweden, Norway, Denmark, and Finland. 15% run multi-currency checkouts.
How do I filter Swedish stores by vertical?
Sign up free and filter the 2,040 Swedish stores by CMS, niche, technology, and contact availability.
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