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E-commerce Stores in Sweden

Country · ISO SE Region · Europe

Verified within the last 90 days. Public preview of verified Sweden storefronts — sign up free to search the full segment.

Sweden is Klarna's home market — 1,120 verified Swedish stores in our index, and the BNPL penetration rate at checkout is higher than any comparable market we track. Platform mix: WooCommerce at 81%, followed by Shopify and Magento. Swedish merchants lean toward visual-first DTC playbooks, and storefronts skew bilingual: 87% primarily in Swedish, with English-language versions near-standard for any brand serving the Nordic region beyond Sweden. Cross-border shipping is baseline across the Nordics (1% advertise it), and 9% run multi-currency. Verticals lead with Fashion (0%) and Jewelry.

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1% ship internationally · 9% multi-currency checkouts · 67% publish a business email

CMS breakdown

Which e-commerce engines Sweden stores run on.

Vertical breakdown

The verticals Sweden stores concentrate in.

Language breakdown

Primary storefront language across Sweden stores.

  • Swedish 87% 970
  • English 9% 99

Sample stores in Sweden

Public preview of this segment
17 shown on this page · 1,120 total in segment

Showing more Sweden stores from this public segment preview.

Store Country Platform Technologies Signals Contacts
Mattssons Guld mattssonsguld.se Sweden WooCommerce WooCommerce Google Analytics +8 4 signals Email Socials HEGA hega.se Sweden WooCommerce WooCommerce Google Analytics +5 4 signals — Love Forever loveforever.se Sweden WooCommerce WooCommerce Mailchimp +7 6 signals Socials Form durex.se Sweden Shopify Shopify Google Analytics +5 — — Vreta Kloster bryggeri klosterbryggeri.com Sweden WooCommerce WooCommerce WordPress +1 4 signals Email Socials benum.se Sweden Magento Magento Google Analytics +2 7 signals Email Phone Socials Form dressbakery.se Sweden WooCommerce WooCommerce Mailchimp +2 2 signals Email Socials The Running Company therunningcompany.se Sweden Shopify Shopify Google Analytics +1 5 signals — petiteolivia.se petiteolivia.se Sweden WooCommerce WooCommerce Google Analytics +4 2 signals Socials Interjakt Uppsala interjaktuppsala.se Sweden WooCommerce WooCommerce Google Analytics +5 4 signals Email Phone Socials Human Scales humanscales.se Sweden Shopify Shopify Mailchimp +3 7 signals Socials grolls.se Sweden Magento Magento Google Analytics +9 6 signals Email Phone Socials add9shop.se Sweden WooCommerce WooCommerce WordPress +4 5 signals Email Socials Form touche.se Sweden WooCommerce WooCommerce WordPress 3 signals Email dackia.se Sweden Salesforce Commerce Cloud Google Analytics Salesforce Commerce Cloud +3 — — Nordisk Rörmärkning rormarkning.se Sweden WooCommerce WooCommerce Mailchimp +6 — Email Phone jevelia.se Sweden WooCommerce WooCommerce Google Analytics +5 5 signals —

Explore related segments

Platforms in Sweden

WooCommerce 906 Shopify 104 Magento 39 PrestaShop 14 Salesforce Commerce Cloud 7

Top technologies in Sweden

WordPress 918 WooCommerce 907 Google Analytics 738 Contact Form 7 350 Elementor 238

Related markets

All Europe stores Browse all countries Browse by vertical Veltima vs Store Leads

Frequently asked questions about e-commerce in Sweden

How many Swedish e-commerce stores are in Veltima?
1,120 Swedish stores have been crawled and verified active within the last 90 days.
What platforms dominate Swedish e-commerce?
WooCommerce leads at 81%, with Shopify and Magento carrying secondary share.
Do Swedish stores use Klarna at checkout?
Klarna is Swedish in origin and has unusually high checkout penetration on Swedish stores — significantly higher than in any non-Nordic market.
Do Swedish stores serve the broader Nordic region?
1% advertise international shipping, commonly across Sweden, Norway, Denmark, and Finland. 9% run multi-currency checkouts.
How do I filter Swedish stores by vertical?
Sign up free and filter the 1,120 Swedish stores by CMS, niche, technology, and contact availability.

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