E-commerce Stores in Sweden
Verified within the last 90 days. Public preview of verified Sweden storefronts — sign up free to search the full segment.
Sweden is Klarna's home market — 1,111 verified Swedish stores in our index, and the BNPL penetration rate at checkout is higher than any comparable market we track. Platform mix: WooCommerce at 81%, followed by Shopify and Magento. Swedish merchants lean toward visual-first DTC playbooks, and storefronts skew bilingual: 87% primarily in Swedish, with English-language versions near-standard for any brand serving the Nordic region beyond Sweden. Cross-border shipping is baseline across the Nordics (1% advertise it), and 9% run multi-currency. Verticals lead with Fashion (0%) and Jewelry.
1% ship internationally · 9% multi-currency checkouts · 67% publish a business email
CMS breakdown
Which e-commerce engines Sweden stores run on.
- WooCommerce 81% 902
- Shopify 9% 100
- Magento 4% 39
- Other 6% 70
Vertical breakdown
The verticals Sweden stores concentrate in.
- Fashion 0% 2
- Jewelry 0% 2
- Arts & Crafts 0% 2
- Other 99% 1,105
Language breakdown
Primary storefront language across Sweden stores.
- Swedish 87% 963
- English 9% 97
Sample stores in Sweden
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Frequently asked questions about e-commerce in Sweden
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