E-commerce Stores in India
Verified within the last 90 days. Public preview of verified India storefronts — sign up free to search the full segment.
India's DTC wave is platform-agnostic in a way that few markets are. Of the 2,931 verified Indian stores in our index, WooCommerce leads at 38%, but WooCommerce, BigCommerce, and Indian-native commerce layers (Instamojo, Dukaan, Shiprocket-adjacent checkouts) carry non-trivial share. Storefronts are overwhelmingly English-first (83% in English), with limited Hindi-language localisation at the commerce layer — most Indian DTC brands target the English-speaking domestic segment plus diaspora audiences abroad. UPI is the default payment rail on nearly every checkout. Cross-border shipping runs at 2%, mostly targeting the US and Middle East diaspora. 20% run multi-currency. Verticals lead with Home & Garden (2%) and Fashion.
2% ship internationally · 20% multi-currency checkouts · 58% publish a business email
CMS breakdown
Which e-commerce engines India stores run on.
- WooCommerce 38% 1,107
- Shopify 31% 917
- BaseShop 11% 333
- Other 20% 574
Vertical breakdown
The verticals India stores concentrate in.
- Home & Garden 2% 72
- Fashion 2% 67
- Health & Beauty 2% 54
- Other 93% 2,738
Language breakdown
Primary storefront language across India stores.
- English 83% 2,441
- Japanese 11% 334
Sample stores in India
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Frequently asked questions about e-commerce in India
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What platforms do Indian stores use most?
Do Indian stores accept UPI?
Are Indian storefronts in English or Hindi?
Do Indian DTC brands export?
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