E-commerce Stores in Australia
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Australia is APAC's most Shopify-concentrated market — the English-language advantage, the similar DTC playbook, and Afterpay's Australian origins all show up in the 3,920 verified Australian stores in our index. WooCommerce runs on 57%, followed by Shopify (28%) and Square online. Afterpay penetration at checkout is unusually high — Australian consumers adopted BNPL at scale earlier than any other market. The tech stack tracks the US playbook tightly (Google Analytics, WordPress, WooCommerce). Cross-border shipping is often to New Zealand and the US (1% advertise it), and 26% run multi-currency. Verticals lead with Fashion (1%) and Health & Beauty.
1% ship internationally · 26% multi-currency checkouts · 65% publish a business email
CMS breakdown
Which e-commerce engines Australia stores run on.
- WooCommerce 57% 2,217
- Shopify 28% 1,097
- Square online 6% 236
- Other 9% 370
Vertical breakdown
The verticals Australia stores concentrate in.
- Fashion 1% 44
- Health & Beauty 1% 38
- Food & Beverage 1% 36
- Other 97% 3,802
Sample stores in Australia
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Frequently asked questions about e-commerce in Australia
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