E-commerce Stores in Australia
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Australia is APAC's most Shopify-concentrated market — the English-language advantage, the similar DTC playbook, and Afterpay's Australian origins all show up in the 6,406 verified Australian stores in our index. Shopify runs on 44%, followed by WooCommerce (42%) and Square online. Afterpay penetration at checkout is unusually high — Australian consumers adopted BNPL at scale earlier than any other market. The tech stack tracks the US playbook tightly (Cloudflare, Google Analytics, WordPress). Cross-border shipping is often to New Zealand and the US (2% advertise it), and 37% run multi-currency. Verticals lead with Fashion (1%) and Food & Beverage.
2% ship internationally · 37% multi-currency checkouts · 62% publish a business email
CMS breakdown
Which e-commerce engines Australia stores run on.
- Shopify 44% 2,815
- WooCommerce 42% 2,694
- Square online 7% 435
- Other 7% 462
Vertical breakdown
The verticals Australia stores concentrate in.
- Fashion 1% 90
- Food & Beverage 1% 65
- Home & Garden 1% 57
- Other 97% 6,194
Sample stores in Australia
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Frequently asked questions about e-commerce in Australia
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