Middle East & Africa E-commerce Stores

The Middle East & Africa region is the emerging e-commerce tier in our index — 7,374 stores across 6 countries, with Turkey leading at 35%. Platform distribution here is wider than any other region: Shopify and WooCommerce lead aggregate share, but Salla and Zid dominate Saudi storefronts, and South African, Nigerian, and UAE markets each show distinct CMS preferences. Multi-currency checkouts and cash-on-delivery options appear more frequently here than in Europe, reflecting payment-infrastructure realities in growing markets. Brands in this region often use English plus Arabic or a local language as a dual-storefront strategy rather than a hreflang approach.