Fashion E-commerce Stores
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Fashion is the largest DTC vertical by store count and the most platform-concentrated — 85% of the 4,449 fashion stores in our index run Shopify. It's also the most tool-dense: the average fashion store carries 5.3 installed apps, notably higher than the generalist baseline. Reviews tools (Judge.me, Loox, Yotpo), email platforms (Klaviyo, Omnisend), and UGC-focused popups dominate the stack. Geographically, fashion stores cluster in United States (5%), United Kingdom (3%), and Canada (3%) — the Anglo + Western European triangle where DTC fashion has the deepest roots. The data below shows which tools stack together on real storefronts and which sub-segments of fashion (streetwear, activewear, jewelry-adjacent) show distinct operational patterns.
Top countries
Where fashion stores cluster.
- United States 5% 226
- United Kingdom 3% 116
- Canada 3% 113
- Other 90% 3,994
Platform breakdown
Which e-commerce engines fashion stores run on.
- Shopify 85% 3,785
- WooCommerce 8% 348
- Other 6% 258
Sample fashion stores
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